Ireland Gets a Fibre Boost as Holland & Barrett Launches New High Fibre Food Range

Holland & Barrett, Europe’s leading health and wellness retailer, has launched a new High Fibre food range across its 70 stores in Ireland, making it easier than ever for customers to add more fibre to every meal, with delicious options for breakfast, lunch, dinner and snacking.

The launch comes as fibre intake remains a significant challenge across Ireland. According to the Irish Nutrition and Dietetics Institute (INDI), over 80% of Irish adults fall short of the recommended 25-29g per day, with the national average sitting at just 19g1.

Newly released research from Holland & Barrett Ireland reveals that gut health is a major priority for Irish adults. Over a third (36%) currently support their gut health by using probiotics, while others turn to fibre supplements (23%), fermented foods (15%) and prebiotics (12%). Growing awareness of the gut’s impact on immunity, mood and overall wellbeing is driving demand for more holistic, food-first solutions.

However, even as interest in gut health grows, getting enough fibre remains a challenge for many, which is why Holland & Barrett’s new High Fibre range provides customers with the opportunity to easily reach their daily fibre intake with delicious food.

Social media trends such as #Fibremaxxing have helped put fibre back in the spotlight, inspiring consumers to look for easy, tasty ways to boost their intake through simple swaps and smarter snacking. Holland & Barrett has seen this shift reflected in customer behaviour, with high-fibre ingredients enjoying renewed popularity. For example, sales of its Medjool Dates which provide up to 7.5g of fibre per 100g (25% of the recommended daily intake) have increased by 19.8% year-on-year in Ireland.

In response to this growing demand, Holland & Barrett’s new High Fibre range has been developed by its expert team of chefs, nutritionists, and product specialists. Designed to fit seamlessly into weekly grocery shops, the range focuses on simple, versatile products such as seed toppers, crispbreads, snacks and baking mixes that help customers steadily build fibre into everyday meals.

Rachel Chatterton, Product Director at Holland & Barrett, comments: "Fibre has always been important to Holland & Barrett, with these new products being added to our already extensive range. It’s brilliant to see more people realise the important role fibre plays in our diets and our gut health. With our new High Fibre Range, we wanted to create a group of products that could easily be integrated into day-to-day life. This really is food that loves you back.”

Products in the new H&B High Fibre range include:

· High Fibre Super Seed Spinach Crispbreads(€4.29) – These crunchy crispbreads are 83% seeds, combining five varieties, along with spinach and psyllium husk. Offering 4.4g of fibre per crispbread, they pair perfectly with your favourite dips.

· High Fibre Savoury Seed Topper(€7.99) – A savoury blend of eight seeds, legumes and grain, perfect in your salads, soups or snacks.

· High Fibre Boost Mix(€8.99) – Great for baking, adding to breakfasts or topped upon a salad, this Boost Mix is made with golden flaxseeds, almonds, pumpkin seeds, sunflower seeds and toasted black sesame seeds, and is a great source of both protein and fibre.

· High Fibre Seed & Berry Topper(€7.80) – A sweet blend of three seeds with dried rhubarb, blueberries and cranberries. Perfect for breakfast and desserts and a source of Omega 3.

· High Fibre Milled Seed Mix(€7.14) – A tasty mix of sunflower, golden flaxseeds, brown flaxseeds and chia – an easy addition to your breakfast, smoothies or baking.

· High Fibre 5 Seed Bar​ (€3.60) – Small but mighty, these bars are packed with sunflower, pumpkin, flax, chia, sesame seeds and cranberries and contain an impressive 3.6g of fibre per bar.

· High Fibre Crunchy Roasted Beans(€1.30) – Our delicious Crunchy Roasted Beans consist of a mix of soy coated broad and fava beans, offering a high in fibre and protein snack that’s great for when you’re on the go.

Healthy, nutritious food has been at the heart of Holland & Barrett’s DNA for over 150 years. The H&B Food range combines the retailer’s heritage in nutrition with modern culinary innovation, helping customers make healthier choices every day. To encourage greater dietary diversity, all H&B Food products feature plant points on pack labelling, supporting the goal of eating at least 30 different plants per week.

Holland & Barrett’s High Fibre range is available nationwide in-store and online from 26th January 2026.

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