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  • Writer's pictureDanny Joyce | Editor

Lidl to Launch Kid’s Ear Defenders for World Autism Awareness Day on Sunday, April 2nd

To recognise World Autism Awareness Day on Sunday, 2nd April, Lidl Ireland will be stocking autism-friendly ‘Kid’s Ear Defenders’ across all stores nationwide from Thursday 30th March 2023.

These lightweight ear defenders priced at €11.99 are suitable for ages 6-14 years and can be used for travelling, learning, or to avoid disturbances caused in noisy environments.


Product details include:

• Noise reduction - by SNR 29Db

• Fold for easy storage

• Adjustable headband, grows with your child

• Suitable for ages 6 – 14 years

• Lightweight with soft cushions for extra comfort

• 3-year warranty

Alongside it’s product offering, Lidl Ireland commits to supporting members of the autism community with its in-store initiatives such as welcoming JAM Card holders on a daily basis and hosting Autism Aware Evenings. The JAM Card allows people with a learning difficulty, autism or communication barrier to tell others they need ‘Just A Minute’ (JAM) discreetly and easily in customer service situations.


Additionally, Autism Aware Evenings take pace every Tuesday between 6-8pm and are designed to be a better shopping experience for customers with autism. On these evenings, stores have numerous sensory adjustments in place including reduced lighting and reduced noise, with till scan sounds lowered, no in-store announcement and no background music. Lidl have also prepared an in-store map and shopping list for children with autism to prepare and organise their shopping trip that can be downloaded here.


For more information on Lidl’s in-store initiatives, visit abettertomorrow-lidl.ie


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