The Weekly Shop, It’s Not Complicated!

Off the back of the launch of ALDI Ireland’s new brand platform, ‘ALDI. It’s Not Complicated’, the retailer has taken its message straight to the streets with some punchy OOH. In a bold and playful outdoor activation, ALDI has appeared around Dublin and Cork city delivering a simple reminder to shoppers that great value doesn’t need gimmicks, hoops or headaches.

Cutting through the clutter of modern grocery shopping, the striking placements champion ALDI’s belief that keeping things simple always wins. No apps, no loyalty tricks, no money back vouchers, no mental gymnastics - just great quality at great value, every day.

ALDI. It’s Not Complicated.

Slán go fóill.