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Shredded Wheat launches new Fruit Wheats range in time for Fibre February
Nestlé Cereals is bringing a deliciously fruity twist to high fibre breakfasts with the launch of its new Shredded Wheat Fruit Wheats range hitting Tesco stores nationwide in time for ‘ Fibre February ’. Shredded Wheat Raisin Wheats, Blueberry Wheats, Apricot Wheats and Red Berry Wheats are bitesize biscuits, made with toasted whole grain wheat and a delicious fruity filling. With no added sugar* the new breakfast cereal is high in fibre, low in fat and salt and suitable

Danny Joyce | Editor
Feb 4


Have a break with Cookie Dough: Cookie Dough joins the KitKat Family
It’s a cookie dough take over! KitKat is launching its new cookie dough flavour range, now available across some of your favourite KitKat products. This delicious twist combines the iconic KitKat crispy wafer with the rich, comforting taste of cookie dough, creating the ultimate sweet treat. The new KitKat cookie dough flavour range includes: • KitKat 4 Finger Cookie Dough Flavour (available in single and multipack formats) • KitKat 2 Finger Cookie Dough Flavour (availa

Danny Joyce | Editor
Feb 2


Ireland Gets a Fibre Boost as Holland & Barrett Launches New High Fibre Food Range
Holland & Barrett , Europe’s leading health and wellness retailer, has launched a new High Fibre food range across its 70 stores in Ireland, making it easier than ever for customers to add more fibre to every meal, with delicious options for breakfast, lunch, dinner and snacking. The launch comes as fibre intake remains a significant challenge across Ireland. According to the Irish Nutrition and Dietetics Institute (INDI), over 80% of Irish adults fall short of the recomme

Danny Joyce | Editor
Jan 29


Zambrero Celebrates Fourth Location in Cork with 100 Free Burritos on January 23rd
Zambrero has officially opened its doors at Grandons Mace Sallybrook and will mark the occasion with a grand opening celebration this Friday, January 23rd, offering 100 free burritos to customers on the day. Then, for the remainder of the day, burritos will be €5 . Ken Grandon, Zambrero franchise partner , said: “We are incredibly excited to officially launch Zambrero at Grandons MACE Sallybrook. This partnership represents everything we believe in as a local business — f

Danny Joyce | Editor
Jan 19


ODEON Cinemas Reveals almost 700,000 Bags of Popcorn were Sold in 2025
ODEON Cinemas has today revealed that Irish moviegoers consumed an impressive 694,721 popcorn bags (111 tonnes) across its cinemas nationwide in 2025, which is enough to fill almost half an Olympic-sized swimming pool, cementing popcorn’s status as the ultimate big-screen snack. In 2025 alone, the Irish customers also consumed a total of 9,708 litres of butter on their popcorn, which is the equivalent of around 65 bathtubs. As part of the celebration, ODEON Cinemas also s

Danny Joyce | Editor
Jan 19


KitKat unveils first-ever Formula 1® Chocolate Car
KitKat is proud to be the official chocolate bar of Formula 1. To mark this exciting partnership, the brand is launching a chocolate masterpiece in the shape of a Formula 1 racing car, the first of its kind. Featuring a smooth milk chocolate shell with creamy filling and embedded crispy cereal pieces, the product showcases Nestlé’s world-class R&D expertise and precision manufacturing. Louise Barrett, Head of the Nestlé Research and Development Centre for Confectionery, Yor

Danny Joyce | Editor
Jan 18


Eddie Rocket’s Launches January Shake of the Month: Lemon Meringue
Eddie Rocket’s is kicking off 2026 with a brand new Shake of the Month — and it’s a seriously zesty one. To brighten up the new year, the iconic diner has revealed its January Shake of the Month: Lemon Meringue, a limited-time treat inspired by the classic dessert. This new shake combines a smooth vanilla milkshake base, blended with tangy lemon curd, and finished off with a swirl of fresh cream and a crisp cloud of meringue — delivering a perfect mix of sweet and sharp in

Danny Joyce | Editor
Jan 18


German Doner Kebab Turns Up the Heat in Ireland with their New Inferno Range
German Doner Kebab (GDK) is turning up the heat in Ireland with the launch of its hottest drop yet, the Inferno OG is a fiery new take on the iconic OG Kebab that fans already know and love. At its core, the Inferno OG stays true to the original: GDK’s signature kebab, loaded with a choice of premium lean doner meats, crisp fresh salad and toasted waffle bread. What sets it apart is the addition of GDK’s blazing new Inferno Sauce , which brings a bold hit of heat and t

Danny Joyce | Editor
Jan 15


The Happy Pear launch a new lightly Sparkling Prebiotic Soda designed to support Gut Health and everyday Wellbeing.
The Happy Pear has launched a range of new Gut Soda drinks, lightly sparkling prebiotic kombucha based sodas created to support everyday gut wellbeing, while providing refreshing taste and a joyful spark. With growing research emphasising the importance of fermented foods in digestive health, kombucha is continuing to rise in popularity, with 1 in 5 consumers now choosing fermented drinks as part of their routine. The Happy Pear Gut Soda is a raw and unpasteurised ferment

Danny Joyce | Editor
Jan 14


wagamama launches new fusion dish inspired by Italian cuisine
wagamama is kicking off 2026 with a bold new dish that pushes the boundaries of pan-Asian fusion cuisine. Available in both Liffey Valley and Dundrum restaurants, the new udon’ara has been created in response to insight, which shows that consumers are increasingly drawn to flavours inspired by cuisines from around the world. The pan-asian brand has developed this playful creation bringing together unexpected global flavour profiles. The new udon’ara (€18.20) is the new m

Danny Joyce | Editor
Jan 9


Healthy Habits with ALDI’s Ready to Cook Range
January is the perfect time to refresh routines and focus on a balanced lifestyle – without turning to restrictive plans. This January, ALDI is making it easier for shoppers to embrace healthier, long-term habits with its convenient Ready To Cook range, alongside five simple tips designed to support smarter meal planning and everyday wellness. Made using quality Bord Bia Quality Assured Irish ingredients, ALDI’s Ready To Cook range helps shoppers save time and money wh

Danny Joyce | Editor
Jan 7


Three Irish food Producers achieve Nationwide recognition with ALDI
ALDI Ireland has announced the 2025 winners of its Grow with ALDI programme, with three Irish producers from Cavan, Dublin, and Tyrone set to have their products available in 166 ALDI stores nationwide from January 8 th . The announcement comes as ALDI opens applications for the 2026 programme, inviting innovative Irish food producers to apply by January 30 th for the chance to bring their products to shelves across the country. This year’s winners were chosen following a

Danny Joyce | Editor
Jan 2


A Match-a Made in Heaven®: Krispy Kreme® launch collaboration with Perfect Ted®
Krispy Kreme® is kicking off the new year with a match-a made in heaven. The new Grab Your Greens campaign will transform any January blues into a month of matcha magic. Available across Ireland, the unique combination of the iconic Krispy Kreme ® Original Glazed ® melt-in-your-mouth doughnut and Perfect Ted® Matcha is guaranteed to brighten the new year! Strawberry Matcha Doughnut pairs a strawberry‑flavoured Kreme™ filling with a Perfect Ted® matcha coating and dried

Danny Joyce | Editor
Dec 30, 2025


Walkers Christmas Shortbread - Last Minute Treats for All!
When it comes to Christmas treats, few things hit the nostalgic sweet spot quite like Walker’s Shortbread. A familiar sight on festive tables for generations, Walker’s remains a go-to gift when you want something thoughtful, comforting, and guaranteed to be enjoyed. Whether you’re calling to friends, thanking teachers, or making sure everyone at the table feels included, Walker’s festive range has a shortbread option to suit every kind of Christmas moment. For an Impromptu S

Danny Joyce | Editor
Dec 20, 2025
Cork City Welcomes Munster’s First Store from the World’s #1 Açaí Brand, OAKBERRY
OAKBERRY , the world’s #1 açaí brand, is excited to announce the launch of their first Munster based Açaí Bar opening today, December 18th, at Oliver Plunkett Street in the heart of Cork city. As a really special treat, Cork’s first OAKBERRY customers today will be served by Cork All-Star legend and Munster hurler of the year Brian Hayes . Customers to the new store will be able to enjoy the brand’s customisable organic açaí bowls and signature smoothies, handcrafted coffees

Danny Joyce | Editor
Dec 18, 2025


Brussels Sprouts Boom, Despite the Naysayers
New data from ALDI Ireland reveals that Brussels sprouts are expected to be the undisputed star of Christmas in 2025, with estimates based on last year showing that a quarter of the month’s stock was snapped up on December 23rd. Fresh cream, champagne, and AA+ batteries weren’t far behind, showing that Irish shoppers will be racing for the festive essentials that make or break the big day. December 23rd, 2024, also went down as ALDI’s busiest shopping day of the year, as hou

Danny Joyce | Editor
Dec 18, 2025


Stem Ginger Spiced Cookies from the Chefs at Inchydoney
If you’re looking for a delicious treat that literally tastes of Christmas, you’re going to love this recipe from the team at Inchydoney Island Lodge & Spa . Perfect if you’ve guests visiting, or you want to gift a handmade treat to a friend. Stem Ginger Spiced Cookies Ingredients: • 270g Plain Flour • 2 teaspoons Baking Soda • 1/2 teaspoon Table Salt • 1 teaspoon Cinnamon • 2 teaspoons Ginger • 1/2 teaspoon Cloves • 1/4 teaspoon Allspice • 170g unsalted Butter, room

Danny Joyce | Editor
Dec 17, 2025


ALDI unveils its 2025 Festive Food Collection and top tips for Mastering Christmas Dinner
ALDI is here to help make Christmas dinner more spectacular than ever before as households across Ireland prepare for the biggest meal of the year. This festive season, ALDI is putting the spotlight firmly on the season’s true hero ingredients with expert guidance from Aidan Gilhooly and James Coughlan , Sampling Chefs for ALDI Ireland , guiding shoppers through this season’s range as well as every step of creating a fabulous festive feast. The staple products in this year

Danny Joyce | Editor
Dec 3, 2025


German Doner Kebab to open first Irish store in Dublin on 1st December
German Doner Kebab (GDK) , the globally acclaimed quick service restaurant (QSR) brand known for its innovative menu and redefinition of the kebab experience, will open its first restaurant in Ireland at Liffey Valley Shopping Centre on Monday, 1 st December. To celebrate, 500 customers across the first week will receive a free kebab and exclusive limited-edition merch, including a designer-inspired tote bag! German Doner Kebab isn’t just serving kebabs; it’s serving...

Danny Joyce | Editor
Nov 20, 2025


wagamama gives iconic dish a festive glow-up
For the first time ever, wagamama is bringing Christmas to its benches with a festive twist on a fan favourite. Launching on 17 th November, wagamama is introducing the cranberry katsu - a playful reimagination of the brand’s iconic katsu curry, combining festive cranberry flavours with its signature sauce. Embracing the TikTok-famous sweet and savoury trend of 2025, the limited-edition dish perfectly balances savoury, comforting flavours with a touch of festive sweetness.

Danny Joyce | Editor
Nov 12, 2025
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